Philanthropic Naming Assessment
Has your organisation named something – a building, a room, a lab, a program – after a donor in recognition of their support? Naming opportunities are used worldwide to recognise significant donors for their generosity and to inspire others to raise their giving. But where do you start?
Global Philanthropic’s Naming Assessment provides a structured framework to help you recognise your donors in an appropriate and consistent way, allowing you to have meaningful discussions that strengthen your relationship with your donors while offering tangible recognition of their impact.
Our Naming Assessment can be done for specific capital campaigns or for regular, ongoing fundraising programs. We’ve worked with universities, schools, hospitals, social welfare, arts and cultural organisations to help them develop their naming plans and strategies – and we can help you. Contact us today for information on developing a Naming Plan for your organisation.
Our process for philanthropic naming assessment
Philanthropic naming forms an integral part of any fundraising campaign, so we work with our clients to ensure that naming strategies are consistent with your wider aims and objectives.
Understanding client context
We always begin by attaining a full understanding of the organisation’s mission, values and campaign plans, to ensure that our advice aligns with existing culture and strategies.
Developing an opportunity framework
We then identify the best opportunities for philanthropic naming, which might include buildings, spaces, facilities, programs or positions. Based on these, we engineer a rigorous framework that provides a consistent and quantified methodology for leveraging naming opportunities in the most effective way possible.
Valuation of naming opportunities
Finally, we conduct the valuation of buildings, spaces, facilities, programs or positions, as set out in the opportunity framework. Valuation is a complex process relying on many factors, including the value and profile of the project, the necessary philanthropic support, and benchmarking against comparable projects in your region and sector. We balance these factors in our valuations, ensuring that you can leverage your opportunities to maximum effect.
The outcome of this process is the creation of a visual inventory of all spaces and associated programs, as well as recommendations and guidelines on philanthropic naming and recognition policies.
Please see below for a list of our experience in this area.
We have extensive expertise in the valuation and naming of buildings, facilities and programs.
Global Philanthropic Naming Assessments are done on the ground by resident consultants most familiar with the naming culture and practices of your country and region. Our team works closely with you to develop a tailored naming plan suitable for your organisation, your goals and your donors.
Global Philanthropic has partnered with many international institutions on the valuation and naming of buildings, facilities and programs.
- Australian School of Business, Sydney;
- Bow Valley College, Calgary;
- The Calgary Zoo;
- Pearson College of the Pacific, Victoria, BC, Canada;
- St Peter’s College, Adelaide;
- St-Boniface Hospital, Winnipeg;
- University of Ottawa Heart Institute;
- The YMCA of Greater Toronto.