Philanthropic Naming Assessment

Has your organisation named something – a building, a room, a lab, a program – after a donor in recognition of their support? Naming opportunities are used worldwide to recognise significant donors for their generosity and to inspire others to raise their giving. But where do you start?

Global Philanthropic’s Naming Assessment provides a structured framework to help you recognise your donors in an appropriate and consistent way, allowing you to have meaningful discussions that strengthen your relationship with your donors while offering tangible recognition of their impact.

Our Naming Assessment can be done for specific capital campaigns or for regular, ongoing fundraising programs. We’ve worked with universities, schools, hospitals, social welfare, arts and cultural organisations to help them develop their naming plans and strategies – and we can help you. Contact us today for information on developing a Naming Plan for your organisation.

“With time and patience the mulberry leaf becomes a silk gown.” Chinese Proverb

Our process for philanthropic naming assessment 

Philanthropic naming forms an integral part of any fundraising campaign, so we work with our clients to ensure that naming strategies are consistent with your wider aims and objectives.


The outcome of this process is the creation of a visual inventory of all spaces and associated programs, as well as recommendations and guidelines on philanthropic naming and recognition policies.

Please see below for a list of our experience in this area.

“John was able to provide us with a clearly articulated strategy and an actionable, specific plan” Christina Collard, St Lawrence River Institute

Our experience

We have extensive expertise in the valuation and naming of buildings, facilities and programs.

Global Philanthropic Naming Assessments are done on the ground by resident consultants most familiar with the naming culture and practices of your country and region. Our team works closely with you to develop a tailored naming plan suitable for your organisation, your goals and your donors.

Global Philanthropic has partnered with many international institutions on the valuation and naming of buildings, facilities and programs.

Clients include:

  • Australian School of Business, Sydney;
  • Bow Valley College, Calgary;
  • The Calgary Zoo;
  • Pearson College of the Pacific, Victoria, BC, Canada;
  • St Peter’s College, Adelaide;
  • St-Boniface Hospital, Winnipeg;
  • University of Ottawa Heart Institute;
  • The YMCA of Greater Toronto.